This year, Nike is back as the honor sponsor for Shanghai International Marathon. The sport bureau asked Nike to develop an unique visual centre for its 5K Fun Run Event as well as its race tee design. We wanted to celebrate the young runners' culture in Shanghai as well as the city, one of the fastest growing city in the world. The campaign kicked off from Retail take over, then continued to dominate the race event.

Design Direction: Queenie Yehenala
Graphic Design: Queenie Yehenala, Katy Zhang
Message Development & Chinese Typeface Design: WK
Retail Design: Queenie Yehenala, Layuetsai
Retail Production: Layuetsai